Episode 104 | Rajiv Ganjoo | LilacBuds | The Knowledge Entrepreneurs Show

Nov 3 2023

1hr 5min

Episode Description

In this conversation, Rajiv shares his journey from a sales career to becoming a key player in the education consultancy sector, particularly focusing on study abroad opportunities for Indian students. He discusses the challenges he faced, the entrepreneurial spirit that drove him, and the evolving landscape of international education in India. Rajiv emphasizes the importance of understanding the unique needs of students and the market dynamics that influence their decisions to study abroad. In this conversation, Rajiv discusses the evolving landscape of education, particularly the increasing focus on undergraduate programs and the importance of building student profiles early on. He shares his entrepreneurial journey, highlighting the challenges and opportunities of partnering with established educational brands. Rajiv also delves into the innovative SaaS product developed by Lilac Buds, aimed at enhancing the student consulting experience. Finally, he emphasizes the significance of effective student acquisition strategies, particularly through referrals and the use of NPS.

Key Takeaways

Rajiv transitioned from a sales career to education consultancy.
He emphasizes the importance of understanding student needs.
Entrepreneurship requires perseverance and adaptability.
The study abroad market in India is rapidly growing.
Mindset is a critical factor in educational success.
There is a significant gap in the study abroad advisory market.
Rajiv's journey highlights the importance of mentorship.
The aspirational middle class is expanding in India.
Transparency in education consultancy is essential.
The split between undergraduate and postgraduate study abroad is shifting. The undergraduate market is rapidly expanding and evolving.
Building student profiles from an early age is crucial for success.
Entrepreneurship in education requires passion and resilience.
Creating a unique value proposition is key to standing out.
SaaS products can revolutionize the education consulting industry.
Effective student acquisition relies heavily on referrals.
NPS is a vital metric for measuring customer satisfaction.
Trusting your own abilities is essential for entrepreneurial success.
Working capital is necessary for sustaining early-stage businesses.
Content creation is important for visibility but not the sole driver of business.