Episode Description

Pratap Iyer shares his journey from working in corporates to becoming a mentor for SAT and test prep. He discusses the transition from a full-time job to teaching and the discovery of SAT as a natural choice for students aspiring to study abroad. Pratap explains the evolution of SAT in India and the demand for test prep services. He also highlights the different roles in the study abroad ecosystem, such as counselors, admission consultants, and housing providers. Pratap emphasizes the importance of word-of-mouth marketing and the use of social media to reach students and parents. The conversation covers the topics of flexibility in education and the rise of international schools, parents' economic requirements for sending students abroad, the transition to digital SAT and student preparedness, and the impact of market growth on SAT tutoring prices.