Pratap Iyer shares his journey from working in corporates to becoming a mentor for SAT and test prep. He discusses the transition from a full-time job to teaching and the discovery of SAT as a natural choice for students aspiring to study abroad. Pratap explains the evolution of SAT in India and the demand for test prep services. He also highlights the different roles in the study abroad ecosystem, such as counselors, admission consultants, and housing providers. Pratap emphasizes the importance of word-of-mouth marketing and the use of social media to reach students and parents. The conversation covers the topics of flexibility in education and the rise of international schools, parents' economic requirements for sending students abroad, the transition to digital SAT and student preparedness, and the impact of market growth on SAT tutoring prices.
Key Takeaways
Teaching can be a natural and fulfilling career choice, even if it was not initially planned.
SAT has gained popularity in India, with an increasing number of international schools and universities accepting SAT scores.
The study abroad ecosystem includes various roles such as counselors, admission consultants, and housing providers.
Word-of-mouth marketing and social media are effective strategies for student acquisition in the test prep industry.
Expanding into other services, such as essay writing and CAS activities, can provide additional value to students. International schools offer flexibility in subject choices and cater to students' specific interests and career goals.
Parents may go above and beyond their means to send their children abroad to study, but some opt for supporting their children's education in India and saving for their masters.
Students welcome the transition to digital SAT as it reduces the test duration and aligns with their digital lifestyle.
Tutors should prioritize commitment, quality, and genuineness to provide effective SAT preparation services.
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