Episode Description

Pallumi Ghosh shares her journey of starting Hippolo, an educational platform that focuses on teaching English to students between the ages of 6 and 16. She discusses her transition from being a school teacher to starting her own business, the challenges she faced, and the financial journey of Hippolo. Pallumi also talks about conflict resolution and management within the company and the importance of having a complementary co-founder. She emphasizes the goal of Hippolo to empower individuals with confidence in English communication and social mobility. Hippolo focuses on building confidence and engagement through fun learning and social mobility. They engage with their audience on Instagram and provide personalized responses to every comment. Hippolo offers courses for spoken English, language, pronunciation, grammar, and fluency. They struggled with video editing initially but organically grew their Instagram following. Consistency and quality are key to their success. They recommend hiring an editor and conducting market research for social media growth. Hippolo's social media manager plays a crucial role in content creation and staying updated with the latest trends. They offer stipends to zero-experience individuals and prioritize building a strong connection with their employees. Hippolo offers a range of programs for children, including interactive storytelling and creative writing. They partner with schools to provide unique and engaging experiences. Online teaching was not initially planned but was introduced based on demand from people outside of Pune. Hippolo aims to make their courses accessible and affordable to a larger audience. Poulami discusses various aspects of online English teaching, including group class size, target audience, course objectives, class frequency and duration, challenges of online teaching, tools and games for online classes, online teaching software, community and communication channels, recorded courses and resources, pricing strategies, marketing and student acquisition, entrepreneurial lifestyle and work schedule, and physical office space and location.