Episode Description:

Scott D'Amico shares his journey from teaching to sales and training, highlighting the importance of helping people grow and get better. He discusses the skills and insights he gained from his experience in educational sales, emphasizing the need to understand the audience's needs and tailor solutions accordingly. Scott also explores the differences between presenting in-person and online, including the importance of attention span and effective pausing. He provides tips for capturing and maintaining audience attention, as well as encouraging participation. Additionally, Scott discusses customer acquisition strategies and the challenges of measuring marketing efforts. He concludes by addressing the balance between sharing valuable content and protecting intellectual property on social media. In this conversation, Scott D'Amico discusses the importance of coaching in communication skills and how it leads to behavior change. He also talks about adapting to different generations and communication styles, and how Communispond continuously updates its curriculum to meet changing needs. Scott emphasizes the importance of measuring the effectiveness of training and shares how client feedback and industry best practices shape their programs. He discusses the transition to virtual training during the pandemic and the tools and techniques they use for virtual training. Scott also highlights emerging trends in communication skills and the best practices for sales outreach. Finally, he touches on the role of role-playing and application-based training in their programs.