Episode Description

Mark shares his journey from starting as a technical recruiter to building his own IT staffing company and eventually transitioning to coaching and consulting. He discusses the challenges he faced and the importance of helping people find their next steps in life. Mark focuses on middle-aged men with a conservative worldview and addresses common emotions such as fear, anxiety, uncertainty, and shame. He emphasizes the need to choose a specific target market and develop a clear message. Mark also talks about the process of creating a coaching program and the challenges of structuring it. In this conversation, Mark discusses the importance of self-awareness and listening, the value of networking and paying attention, finding balance in relationships, taking control and practicing mindfulness, content creation and repurposing, exploring AI in content creation, starting a podcast, and his thoughts on paid marketing and advertising.