Mark Herschberg is a fractional CTO and CPO who works with smaller companies, providing guidance and overseeing their tech teams and product development. He has been teaching at MIT for over 20 years, focusing on professional development skills like leadership and networking. His teaching experience inspired him to write his book, 'The Career Toolkit,' which offers essential skills for success. Mark also founded Cognosco Media, a new media company that helps people access information through their app, Brain Bump. The app allows users to retain and access key ideas from books, podcasts, and other sources. The conversation covers topics such as the importance of evergreen content, the limitations of email and social media for business, the role of AI in content creation, and the value of human connection in a digital age.
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Key Takeaways
Mark Herschberg is a fractional CTO and CPO who provides guidance to smaller companies on tech and product development.
He has been teaching professional development skills at MIT for over 20 years.
Mark wrote the book 'The Career Toolkit' to share essential skills for success.
He founded Cognosco Media and developed the app Brain Bump to help people retain and access key ideas from various sources. Creating evergreen content is crucial for thought leaders and content creators.
Email and social media are not always the best tools for delivering evergreen content.
AI can be overrated and may contribute to a decrease in content quality.
Human connection and relationship-building are still essential in a digital world.
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