Episode Description

Solomon shares his journey into entrepreneurship and the importance of measurement in marketing. He emphasizes the need to build an audience and focus on marketing before creating content. Solomon also discusses the dilemma of scaling a coaching business and offers two options: raising prices or replicating oneself. He advises small business owners in the knowledge industry to focus on building an audience and recommends a minimum budget of $2,000 to outsource marketing tasks. Solomon highlights the importance of focusing on the 20% of strategies that have the potential for 10x growth.