Episode 163 | Sam Bellows | Franklin Yard | The Knowledge Entrepreneurs Show

May 17 2024
1hr 02 min

Episode Description

Sam Bellows, CEO of Franklin Yard, shares his journey from pursuing a PhD in political theory to becoming a tutor and eventually starting his own tutoring company. He discusses his passion for working with teenagers and the challenge of test prep tutoring. Sam emphasizes the importance of building relationships with parents, schools, and educational consultants to acquire students. He also talks about the transition to online tutoring during the pandemic and the tools used for effective online teaching. Sam highlights the difference between being a freelance tutor and running a tutoring company, and the need for intentional marketing and relationship building. In this conversation, Sam Bellows discusses his views on standardized testing in college admissions. He acknowledges that standardized tests are flawed but believes that they can be useful for evaluating certain aspects of a student's abilities. However, he suggests that the current essay-based format may not be the best way to assess students and proposes the idea of offering more options for students to showcase their talents and strengths. He also discusses the challenges and stress associated with standardized testing and the impact of the digital format on students. Sam speculates on the future of standardized testing, noting the pressures faced by testing companies and the potential for changes in the testing landscape.

Key Takeaways

  • Building relationships with parents, schools, and educational consultants is crucial for acquiring students in the tutoring business.
  • Transitioning from in-person to online tutoring during the pandemic was not difficult, but the cancellation of tests posed a challenge.
  • Effective online tutoring requires utilizing digital tools, such as screen sharing and annotation, and being adaptable in teaching methods.
  • Running a tutoring company involves making decisions quickly and learning from past experiences.
  • Freelance tutoring can be a great job, but scaling it to a full-time income requires intentional marketing and relationship building.
  • Franklin Yard primarily relies on word-of-mouth referrals and relationships with schools and educational consultants for student acquisition.
  • The company focuses on one-on-one tutoring and does not offer college counseling services. Standardized tests are flawed but can be useful for evaluating certain aspects of a student's abilities.
  • The current essay-based format may not be the best way to assess students, and more options should be offered to showcase their talents and strengths.
  • Standardized testing can be stressful for students, and preparation is key to reducing anxiety.
  • The future of standardized testing is uncertain, with potential changes driven by public perception, competition between testing companies, and evolving technologies.

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