Episode Description

Carrolee Moore, a marketing consultant, discusses the importance of standing out in marketing and the role of mindset in marketing success. She explains how coaching and consulting are different and how she combines both in her work. Carrolee shares her journey from being a writer to starting her own marketing agency. She emphasizes the need for a clear process in marketing projects and the importance of contracts in ensuring expectations are met. In this part of the conversation, Carrolee Moore discusses the importance of contracts and sign-offs in client-agency relationships. She emphasizes the need for clear communication and regular feedback to ensure a smooth workflow. Carrolee also shares her approach to marketing, highlighting the limitations of relying solely on social media and the importance of using multiple channels. She advises aspiring consultants to gain experience in different areas of marketing to provide a well-rounded perspective. Lastly, Carrolee explains her strategy of conducting informational interviews to understand client challenges and tailor her messaging accordingly. Carrolee Moore, Principal Consultant at CMCG, discusses the importance of content marketing and how to effectively implement it. She emphasizes the need to understand your target audience and their pain points in order to create personalized and valuable content. Carrolee suggests utilizing email marketing, webinars, and podcasts as effective strategies for organic marketing. She also highlights the importance of data analysis and collaboration with specialists to execute and implement content marketing strategies.