Episode Description

Akash Shah, CEO of Windley and a growth consultant, shares his journey and insights on growing an educational business. He emphasizes the importance of being open to opportunities and learning from each experience. He also discusses the process of getting acquired and the different types of acquisitions. Akash highlights the need to deeply understand your market and their behavior, and to align your product or course with their needs. He suggests reaching out to potential customers directly and finding communities where they gather. When it comes to giving something for free, he advises getting something in return, such as feedback or an email, and only giving away enough to build trust. In this part of the conversation, Jag and Aakash discuss the effectiveness of ads for educators and the dilemma of scaling a teaching business. Aakash explains that running ads can be successful but also risky and expensive. He advises educators to focus on understanding their customers and building organic relationships before considering ads. They also discuss the possibility of increasing revenue without scaling up by hiring more people. Aakash suggests increasing prices and improving the customer experience as ways to increase revenue. They also touch on the topic of hiring a growth consultant and when it is appropriate to do so.