Episode Description

In this podcast episode, hosts Jagmoan, Sujit, and Anjan discuss their journeys from corporate careers in banking and finance to entrepreneurship in the learning and development sector. They share insights on the challenges and motivations behind their transition, the importance of sales experience, and the dynamics of their partnership as co-founders. The conversation also touches on family support, financial considerations, and the vision for their business, highlighting the significance of adaptability and resilience in the entrepreneurial journey. This conversation explores the journey of transitioning from freelancing to corporate training, highlighting the challenges faced, strategies employed, and the importance of building relationships with clients. The speakers share their experiences with cold calling, leveraging past connections, and understanding client needs, while also discussing the dynamics of competition and the significance of effective communication in establishing credibility in the training industry. In this conversation, the speakers discuss the evolution of their training organization from a freelancer model to a structured company, highlighting their growth journey from 2014 to the present, particularly the impact of the pandemic. They share insights on navigating challenges, learning from failures, and building a diverse training model that includes workshops and self-paced courses. The discussion also covers content creation strategies during the pandemic, the effectiveness of different revenue models, and sales strategies for self-paced learning. The speakers emphasize the importance of continuous course development and adapting to market demands. This conversation delves into the intricacies of creating and marketing self-paced online courses. The speakers discuss the importance of offering a variety of courses to attract customers, the significance of understanding market segmentation, and the strategies for effective digital marketing. They emphasize the necessity of quality content over high production values and share insights on customer engagement and retention. The discussion also touches on the challenges of expanding into vernacular markets and the importance of continuous course development.

Key Takeaways

Anjan transitioned from banking to learning and development.
Sujit shifted from pharma to banking before entrepreneurship.
Both founders faced challenges in their corporate careers.
Sales experience was crucial for their entrepreneurial journey.
Family support played a significant role in their decisions.
They aimed to create a system-dependent business model.
The pandemic forced them to adapt to online training.
They started as freelance trainers before establishing their company.
Their journey emphasizes the importance of resilience.
They believe in thinking bigger than their initial plans. The journey from freelancing to corporate training involves initial challenges.
Cold calling and persistence are key strategies for acquiring clients.
Networking and leveraging past connections can aid in business development.
Building relationships with clients is crucial for long-term success.
Understanding client needs and preferences can lead to better engagement.
Variety in training programs is important for client satisfaction.
Effective communication can help in establishing credibility with clients.
Data collection and analysis are essential for targeted outreach.
Unlearning previous beliefs can be necessary when transitioning careers.
Maintaining contact with past clients can yield ongoing business opportunities. Transitioning from freelancers to a structured organization is crucial for growth.
The growth journey from 2014 to post-pandemic has been significant.
Learning from failures during the pandemic is essential for future success.
A diverse training model can enhance business resilience.
Content creation during the pandemic was a key strategy for adaptation.
Different revenue models can impact profitability in unique ways.
Sales strategies for self-paced learning require a targeted approach.
Continuous course development is necessary to meet market demands.
Value offering must be high to attract customers in a competitive market.
Building trust with clients is essential for long-term success. Offering a variety of courses increases customer trust.
Scalability is crucial for long-term success in course creation.
Creating variations of a course can attract different customer segments.
Understanding your target market is essential for effective marketing.
A good return on investment in digital marketing is crucial for sustainability.
Expanding into international markets can be beneficial but requires careful planning.
Vernacular content can tap into a larger audience but poses operational challenges.
Quality content is more important than high production values.
Continuous course development is key to maintaining customer interest.
Digital marketing strategies should be tailored to the specific audience and platform.