Episode Description

In this conversation, Liza Libes shares her journey from aspiring English professor to the founder of Invictus Prep, a college admissions consulting firm. She discusses her unique approach to helping students with narrative building, career coaching, and essay writing. Liza emphasizes the importance of understanding students' passions and creating a supportive environment for their growth. She also highlights the challenges of marketing, hiring qualified counselors, and the impact of social media on her business. Liza's entrepreneurial spirit and commitment to student success shine through as she navigates the complexities of the college admissions landscape.