Episode Description

In this conversation, Rowan Adler shares his journey from being a structural engineer to becoming a course creator. He discusses the importance of online marketing in the course creation process, the role of funnels, and common misconceptions that aspiring course creators may have. Rowan emphasizes the need for audience engagement and building relationships to ensure successful course launches. He also provides insights on pre-selling courses and the significance of understanding audience pain points and desires. In this conversation, Rowan Adler shares insights on course creation, emphasizing the importance of launching live courses, navigating pre-selling and validation, understanding the dynamics of open and closed cart strategies, and the significance of audience building. He discusses how effective messaging can influence pricing and the necessity of feedback in refining course content. The conversation concludes with actionable steps for building an audience and creating lead magnets to attract potential customers.