Episode 31 | Chris Basurto | Co-Founder of Create and Funnel

9th May 2023
1hr 57mins

Episode Description:

In this episode, Chris shares his journey from being a health educator to a full-time online English teacher and entrepreneur. He discusses the challenges he faced, including navigating time zones, managing multiple jobs, and the impact of the pandemic on the education sector. Chris emphasizes the importance of curiosity, community, and taking risks in pursuing one's passion. He also highlights the transition to independent teaching and the creation of a supportive network for teachers. In this conversation, Chris shares his transformative journey from being an employee to an independent teacher and entrepreneur. He discusses the emotional impact of receiving his first student inquiry, the challenges of building a tutoring business, and the importance of community and mentorship. Chris emphasizes the need for action in entrepreneurship, the significance of understanding marketing funnels, and the creation of a supportive community for teachers. He also highlights the launch of the Shaohongshu Bootcamp aimed at helping teachers navigate the Chinese market through social media marketing. In this conversation, Chris discusses the journey of transitioning from working within a platform to becoming an independent online teacher. He emphasizes the importance of understanding funnel structures, identifying ideal customers, and navigating the Chinese market for teaching English. Chris also shares insights on potential earnings for teachers, essential tools for online teaching, and the mindset required for entrepreneurship in the education sector.

Key Takeaways:

  • Chris helps teachers grow their teaching business.
  • Curiosity drives Chris's journey and entrepreneurial spirit.
  • Teaching is about seeing students comprehend and grow.
  • Technology is revolutionizing the education system.
  • Navigating time zones is crucial for online teaching.
  • Transitioning to online teaching can be a profitable move.
  • Community support is vital for teachers during transitions.
  • Taking risks is essential for personal and professional growth.
  • Investing in courses can catalyze significant change.
  • Chris's journey emphasizes the importance of confronting self-doubt. The emotional journey of entrepreneurship can be profound.
  • Receiving validation from others can shift your belief system.
  • Taking action is crucial to overcoming uncertainty.
  • Teaching and running a business require different skill sets.
  • Information overload can hinder progress without proper guidance.
  • Building a community is essential for support and growth.
  • Experimentation is key to finding what works in business.
  • Creating a structured program can help others succeed faster.
  • Understanding marketing funnels is vital for attracting clients.
  • Trust and relatability are crucial in building a long-term audience. It's crucial to help teachers understand the shift to independence.
  • Creating actionable steps for teachers is essential in boot camps.
  • Identifying your niche or star student is fundamental to success.
  • Building trust with your audience requires quality content.
  • The Chinese market presents both opportunities and risks for teachers.
  • Teachers can earn between $40 to $50 an hour in the Chinese market.
  • A good internet connection and a reliable laptop are essential tools for online teaching.
  • Teaching English effectively requires understanding both the child and the decision-maker.
  • Entrepreneurship in teaching requires a shift in mindset and action.
  • Teachers possess many entrepreneurial skills that can be leveraged.

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