Episode 37 | Suraj Peri | Gradvine

24th May 2023
1hr 27 mins

Episode Description

In this conversation, Suraj Peri shares his journey from a traditional engineering background to founding GradRide, an education consulting service aimed at helping students navigate the complexities of studying abroad. He discusses the cultural shocks he faced while adapting to life in the US, the challenges of the education system, and the biases present in traditional counseling services. Suraj emphasizes the importance of providing accurate, unbiased information to students and highlights the success of GradRide in helping students gain admission to top universities. In this conversation, Suraj Peri discusses the dynamics of university admissions, particularly for international students, and how Gradvine operates as an unbiased educational counseling platform. He emphasizes the importance of ethical practices in counseling, the need for students to aim higher in their applications, and the unique mentorship model that connects current students with prospective applicants. Suraj also shares insights into the company's hiring practices and the collaborative opportunities available in the education sector. In this conversation, Suraj Peri discusses the evolving landscape of university admissions, particularly the shift towards holistic review processes in both US and Indian universities. He highlights the importance of referrals in their business model, the innovative marketing strategies they employ without spending on ads, and the profitability of their education consulting services. Suraj also emphasizes the significance of co-founders in entrepreneurship and introduces a new initiative aimed at providing comprehensive career guidance for 10th graders, aiming to broaden their understanding of career options beyond traditional streams. The discussion concludes with a call for collaboration within the education sector to enhance student support services.

Key Takeaways

  • Suraj's journey reflects the challenges faced by many students in traditional education systems.
  • Cultural adaptation is a significant part of studying abroad.
  • Continuous learning is crucial for success in graduate programs.
  • GradRide was born out of a need for accurate information in education consulting.
  • The traditional counseling model often prioritizes profit over student success.
  • Suraj emphasizes the importance of ethical practices in education consulting.
  • GradRide has successfully helped many students gain admission to top universities.
  • The importance of networking and mentorship in the application process.
  • Suraj's experience highlights the need for preparation before studying abroad.
  • GradRide aims to empower students by providing personalized guidance. Top universities receive thousands of applications each year.
  • International students often pay significantly higher tuition fees.
  • Gradvine does not have formal partnerships with universities.
  • The company focuses on unbiased counseling for students.
  • Suraj emphasizes the importance of pushing students to apply to better universities.
  • Gradvine's model is based on current and relevant mentorship.
  • The company has a sustainable model for compensating mentors.
  • Gradvine refers students to partners for test prep and financing needs.
  • Suraj highlights the importance of maintaining ethical standards in business.
  • The US education system values diversity and holistic classroom composition. US universities prioritize holistic admissions over test scores.
  • Indian universities are beginning to adopt holistic review processes.
  • Referral-based growth is crucial for education consulting businesses.
  • Innovative marketing can be achieved without spending on ads.
  • Profitability in education consulting can be achieved from the start.
  • Co-founders bring complementary skills to a startup.
  • Career guidance for 10th graders is essential for informed decision-making.
  • Psychometric tests are not effective for career counseling.
  • Building a community and providing free resources fosters growth.
  • Collaboration in the education sector can enhance service offerings.
Compiled by
Pooja Gajraj
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