Episode 56 | Kinga Czernik | Create and Funnel

18 Jun 2023

1hr 18min

Episode Description

In this conversation, Teacher Kinga shares her extensive journey in the ESL teaching field, detailing her transition from traditional teaching to online platforms, and eventually to independent teaching. She discusses the challenges she faced, particularly during the double reduction policy in China, and how she adapted her teaching strategies to find her niche. Kinga emphasizes the importance of social media marketing, content strategy, and the tools necessary for successful online teaching. She also highlights the significance of understanding the Chinese market and maintaining a backup plan in the ever-changing landscape of online education. In this conversation, Teacher Kinga discusses the enduring demand for English instruction, the importance of diversification in online teaching, and the value of ready-made lesson plans. She emphasizes the significance of certifications, the support she provides to fellow teachers, and the inclusivity of non-native speakers in the teaching community. Kinga also addresses mindset challenges, the structure of her bootcamp, and the necessity of creating engaging content for social media. She shares insights on pay grades in teaching and the importance of finding one's zone of genius, concluding with recommended resources for aspiring teachers.

Key Takeaways

Kinga started teaching ESL 13 years ago while studying journalism.
She transitioned to online teaching in 2016 due to family needs.
Going independent was a risk she felt was necessary after her experience with a company.
Identifying a niche is crucial for attracting the right students.
Diversifying content strategies on social media is essential for engagement.
The conversion process begins with understanding the student's needs and background.
Using familiar platforms like Classin can facilitate student comfort and trust.
Backup plans are important in the uncertain landscape of online teaching in China.
Kinga emphasizes the importance of collecting payment before classes.
She advises on the significance of maintaining warm leads for future opportunities. The demand for English instruction is constant and growing.
Diversification in income streams is essential for online teachers.
Using ready-made lesson plans can save time and effort.
Certifications like TESOL can enhance credibility but aren't always necessary.
Supporting fellow teachers through community and resources is vital.
Non-native speakers can succeed and charge premium rates in teaching.
Mindset plays a crucial role in overcoming challenges in teaching.
Quality of students is more important than quantity.
Video content is essential for building a personal brand on social media.
Teachers can charge higher rates by specializing in niches.
Bootcamps can help teachers get started without prerequisites.
Finding your zone of genius can lead to greater success in teaching.
Books like Rich Dad Poor Dad can shift your mindset towards entrepreneurship.