Episode Description

In this episode of the Knowledge Entrepreneur show, Srishti Bansal shares her unique journey from being an engineering student to becoming the founder of Questa Learning. She discusses the pressures of choosing a career path, her passion for content creation, and the challenges she faced in the EdTech industry. Srishti highlights the importance of recognizing industry gaps and her determination to create a better work environment for content creators. She also shares insights on client acquisition and the rigorous process of building her startup. In this conversation, Srishti Bansal shares her journey in content creation, discussing the challenges and successes she faced while building her company. She emphasizes the importance of credibility in client relationships, the need to identify good versus bad clients, and the significance of market research in pricing strategies. Srishti also addresses the issue of plagiarism in content creation, outlining her company's strict policies and the training provided to interns. Finally, she discusses the criteria for hiring talent in the industry. In this conversation, Srishti Bansal discusses her approach to evaluating interns, emphasizing the importance of practical skills over formal qualifications. She outlines the organizational structure of her company, Questa Learning, detailing the roles of managers, team leads, and quality check teams. Srishti shares insights into project management, client acquisition, and the challenges faced in the service industry. She highlights the significance of understanding market needs and the personal involvement she has in sales and marketing. The discussion also touches on the decision to maintain an office presence versus remote work, financial aspects such as payment cycles and profit margins, and the exploration of new opportunities for growth.