Episode 82 | Tracy Shroyer | Tracy Shroyer, PhD LLC | The Knowledge Entrepreneurs Show

Oct 13 2023

1hr 7min

Episode Description

In this conversation, Tracy Shroyer, PhD, shares her multifaceted career journey, balancing roles in corporate training, teaching, and entrepreneurship. She discusses the importance of time management, the challenges she faced, including bankruptcy and a breast cancer diagnosis, and how these experiences shaped her approach to personal and professional growth. Tracy emphasizes the significance of coaching, branding for mid-level professionals, and the evolution of her entrepreneurial venture from offering services to creating courses. She provides insights on choosing the right coach and the value of one-on-one connections in her business. In this conversation, Tracy Shroyer, PhD, shares her insights on course creation, marketing strategies, and the importance of personalized learning experiences. She discusses the evolution of her courses, the impact of live interactions versus pre-recorded content, and the significance of building an email list and social media presence. Tracy also reflects on her personal challenges and how they fueled her entrepreneurial journey, emphasizing the need for a curious mindset and actionable tips for mid-level professionals to enhance their careers.

Key Takeaways

Tracy has learned about her human design, which has helped her embrace her true self.
She emphasizes the importance of time management and being present with family.
Starting her own business allowed her to create a role that fulfilled her passions.
Tracy's experiences with bankruptcy and breast cancer taught her resilience and empathy.
She recorded her journey through breast cancer to help others navigate similar experiences.
Teaching has been a long-term goal for Tracy, which she pursued through adjunct faculty roles.
Efficiency in teaching has allowed her to balance multiple roles effectively.
Sales was a challenging aspect of her entrepreneurial journey, prompting her to seek coaching.
Tracy learned the importance of branding for mid-level professionals in today's job market.
Choosing the right coach involves prioritizing needs and finding a good fit. People prefer a one-on-one sort of setting for learning.
Building something can create momentum for course creators.
Live interactions enhance the learning experience.
Marketing is essential for course visibility.
Social media presence is crucial for building an email list.
Regular email communication is important for engagement.
Curiosity drives personal and professional growth.
Networking is key for mid-level professionals.
Updating your LinkedIn profile is essential for branding.
Teaching others can amplify your own brand.