Episode Description:

In this conversation, Joanna Newton shares her journey from managing a tutoring company to becoming a successful course creator. She discusses the impact of COVID-19 on online learning, her transition to entrepreneurship, and the importance of having a financial plan before leaving a full-time job. Joanna emphasizes the significance of selling transformations rather than just courses and shares effective client acquisition strategies. She also highlights the diverse purposes of course creation and the common tasks that course creators often outsource. In this conversation, Joanna Newton shares her insights on entrepreneurship and course creation, emphasizing the importance of accountability, the need to overcome fears of starting without a following, and the significance of prioritizing tasks. She discusses essential tools for scaling a course business, strategies for pricing, and the balance between perfection and progress. Joanna also addresses the pros and cons of using third-party platforms for course sales and concludes with key takeaways for aspiring course creators.